Workthing.com, the recruitment site operated by Guardian Media
Group, has taken its £4 million account out of WCRS and pooled its
entire marketing activity into Michaelides & Bednash.
The move also marks the end of the client's relationship with the
below-the-line agency KLP Euro RSCG.
M&B had been hired by Workthing to handle brand strategy but now sees
its brief extended to developing through-the-line campaigns and
overseeing creative work. WCRS was appointed to the creative task for
Workthing after its launch in July last year.
M&B will be developing the creative strategy but, as on previous
projects, will be bringing in freelance teams to contribute and execute
No decision has been made as to which teams or individuals will be
Workthing is expected to reduce its marketing budget over the next year
as more emphasis is placed on below-the-line or trade sectors.
Walker Media is unaffected by the change and will handle media planning
The news comes after Workthing's brand manager, Dan Jamieson, left the
company last week. Last month Workthing also lost its head of marketing,
Niall Murdoch, to Channel 4. Murdoch oversaw the advertising and media
pitches for Workthing's £13 million launch, which saw WCRS beat
HHCL & Partners and BMP DDB.
WCRS had created a campaign starring pensioners crowing over their free
time and stress-free existence.