Michaels Stores taps Richards Group for $70m account

- US retail chain Michaels Stores has appointed the Richards Group, Dallas, to its estimated $70 million advertising account following a competitive review.

- US retail chain Michaels Stores has appointed the Richards Group, Dallas, to its estimated $70 million advertising account following a competitive review.

Michaels Stores, which operates an arts and crafts, framing, floral, wall decor and seasonal merchandise chain with 514 stores in North America, has tasked Richards with developing a television brand campaign.

The company did not disclose competing agencies that took part in the review. Media buying remains in house.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).