Michel takes job at Cheetham Bell

Katrina Michel, Ogilvy & Mather’s head of planning, is quitting the London ad scene to work for the Manchester agency, Cheetham Bell.

Katrina Michel, Ogilvy & Mather’s head of planning, is quitting the

London ad scene to work for the Manchester agency, Cheetham Bell.

Michel moved home to the Manchester area earlier this year for personal

reasons. She will work three days a week in her new job but no starting

date has yet been agreed.

She told Campaign she was sad to be leaving O&M but had found the

commute to London from her home in Cheshire too gruelling. ’I’ve had

seven fabulous years at O&M working on some of the world’s finest brands

and now I’m looking forward to helping make Cheetham Bell the best

agency outside London,’ she said.

Michel, who is widely recognised as one of London’s top planning

directors, also had a successful stint as new-business director at O&M,

both in the UK and across Europe, before becoming head of planning last


She joined the agency as a planner in 1991, having previously worked for

Publicis, where she was one of the architects of Renault’s ’papa et

Nicole’ campaign.

Michel began her advertising career in 1984 and has also had spells at

BMP Business and Davidson Pearce.

Richard Pinder, the managing director of O&M, said he was sad to see

Michel go, but understood her decision and had been discussing it with

her for some time.

He added that he would use her departure as an opportunity to shine the

spotlight on other talent at the agency. He said an announcement on

Michel’s replacement was expected soon and that this was likely to be an

internal appointment.

Dave Bell, the co-founder and managing director of Cheetham Bell, said

he first met Michel through a mutual acquaintance. He added: ’We have

always set ourselves out to be an oasis of brand-building in Manchester

and having a person of Katrina’s stature will be a terrific boost for


Cheetham Bell set up in 1992 and hit the news three years later

following its attempted acquisition by Edinburgh’s the Leith Agency. The

talks fell through but Cheetham Bell went on to expand rapidly, and has

since tripled in both billings and staff. Its account wins include

Vimto, Umbro, Crown Paints and, most recently, the Manchester Evening



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