AgencyTBWA\Chiat\Day New York
SectorAutos and Consumer goods
Saddest Road is the latest spot in a series for Michelin, created by TBWA\Chiat\Day New York, following the first spot, which broke last month.
The work is aimed at showing the benefits of Michelin tyres which are fuel efficient and enable a car to stop more quickly than other tyre brands.
Video 1: gas pump
Video 2: saddest road