Microsoft 'appoints Morgan Stanley to sell Razorfish'

LONDON - Publicis Groupe is rumoured to be in the running to acquire Microsoft's digital agency, Razorfish.

Microsoft...looking to sell Razorfish, FT reports
Microsoft...looking to sell Razorfish, FT reports

The Financial Times' website last night reported that Microsoft has appointed Morgan Stanley to sell the agency, possibly due to more favourable tax implications.

An analyst quoted by the FT said that the agency was worth between $600 million to $700 million.

Razorfish, which is based in Seattle, has more than 2,000 employees and its clients include Audi, Nike and Kraft.

On Friday, Publicis Groupe announced a three-pronged tie-up with Microsoft, which will see the development of targeted ad technology for on-demand TV.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).