Microsoft attack ad criticised by Apple Mac bloggers

LONDON - Microsoft has launched another US ad attacking Apple Macs, featuring a student trying to find the best value computer for $1,500.

Microsoft...new ad attacks Macs
Microsoft...new ad attacks Macs



The TV spot shows the "technically savvy" student, Giampaolo, handed the cash with the promise that he can keep whatever he buys.

Surveying computers in a large store, he rejects a Mac because he thinks they are "more about aesthetics than computing power".

In the end, he  plumps for a HP PC.

The ads have struck a nerve on the internet, with pro-Mac bloggers outraged by the new ad.

Tom Reestman, writing on the Apple Blog, said:  "The star of the new ad, Giampaolo, claims to be technically savvy, and then spends the rest of ad proving he’s not."

Prince McLean, writing on Apple Insider, said: "The strangest point of this ad is that Giampaolo didn't get the portability, battery life, and power he was looking for, he just ended up with a cheap-appearing machine that obscured its real technical limitations under a flashy layer of misleading, specification-oriented marketing, the very thing he thought he was avoiding with HP: buying a brand rather than a computer."

The ad is the second in the "laptop hunter" series by Crispin Porter & Bogusky.

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