Microsoft 'bing' by JWT New York

Microsoft has unveiled its launch advertising campaign for its new search engine Bing, with a series of three spots.

The ads, entitled "intro ad", "Hawaii" and "cell phone", aim to position the search engine as a "decision engine" that enables consumers to cut out the clutter and make important decisions faster.

VIDEO 1: intro ad

VIDEO 2: Hawaii

ViDEO 3: cell phone