Microsoft calls $1bn media review in North America

US computer giant Microsoft has called a review of its $1bn media business in North America, currently held by Interpublic agency Universal McCann.

Microsoft: calls $1bn media review in the US and Canada
Microsoft: calls $1bn media review in the US and Canada

The review is focused on Microsoft's accounts in the US and Canada. In the UK, UM has handled Microsoft's business for the past eight years and will continue to run the business.

In North America, Microsoft has sent a request-for-information document to selected agencies in the last few days.

A source close to the situation has confirmed the move is not merely a customary price check and signals the start of a review for one of UM's biggest accounts.

The media review follows a creative review last summer for a large part of Microsoft’s business that focuses on cloud computing. The review resulted in the business moving from WPP's JWT to Interpublic's Deutsch in August 2010.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).