Microsoft hires former BBC editor as executive producer of MSN

Microsoft has appointed Pete Clifton, the former BBC editor who helped build the BBC News website, as the executive producer for MSN.

MSN: Peter Clifton is appointed executive producer
MSN: Peter Clifton is appointed executive producer

He replaces Peter Bale, who previously was executive producer for MSN and then international programming director. Bale has left MSN to join CNN in the newly created role of vice-president and general manager of CNN International Digital.

Clifton joins after 15 years at the BBC, where, most recently, he was head of editorial development, multimedia journalism, for nearly two years. Before this, he was head of BBC News Interactive, the department responsible for the main news site and news to mobile phones, text on TV, interactive TV and outdoor spaces.

He was also launch editor for the BBC Sport site in 2000. His post at the BBC closed at the end of March, as part of a restructure at the corporation.

Clifton, who will join MSN on 18 April, will lead the 50-strong editorial team and oversee strategy, partnerships and content on the MSN platform. He will report directly to Ashley Highfield, UK managing director at Microsoft consumer and online.

Microsoft claims that MSN, which sits within Microsoft’s consumer and online division, receives 24 million unique visitors a month in the UK.

The year has seen some high-profile departures from Microsoft Advertising. Carolyn Everson, vice-president of ad sales at Microsoft Advertising, left in February to join Facebook as vice-president of global sales.

Meanwhile, Chris Maples, former commercial director for Microsoft Advertising in the UK left the company in January, and is expected to be appointed as UK managing director at Spotify later this month.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More