Microsoft makes peace with Apple for Christmas ad

Microsoft has shot a feel-good ad featuring scores of its employees standing outside an Apple store in New York, singing a Christmas song.

Microsoft's Christmas ad: Yes, that is a prominent Apple logo you can see there
Microsoft's Christmas ad: Yes, that is a prominent Apple logo you can see there

In the ad, Microsoft staffers leave its store on Fifth Avenue with the caption: "Microsoft employees deliver a special message to some old friends."

They then gather outside the famous cube-shaped Apple Store, just a few blocks away, to sing Let There be Peace on Earth, which features subtle lines such as "Let me walk with my brother/In perfect harmony". A local NYC children's youth choir also joins in.

Apple reportedly approved filming outside its stores, with its own employees gathering outside to listen to the choir.

The ad is a shift away from Microsoft's product-oriented advertising around Christmas, in favour of brand storytelling.

In previous Christmas ads, Microsoft has fired shots at Apple, comparing the MacBook Air unfavourably with its own Surface Pro 3 tablets. Astonishingly, this ad prominently features the Apple logo, when the Apple Store is in view near the end of the ad.

Brand: Microsoft

Agency: M:United

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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