Microsoft to merge UK marketing divisions in overhaul

Microsoft is overhauling its UK operations in an attempt to align its consumer and business marketing operations.

Microsoft: overhauling its marketing operations
Microsoft: overhauling its marketing operations

Microsoft's two UK marketing divisions, Consumer and Online and Central Marketing Group, are to be merged as part of the restructure.

The enlarged Marketing and Operations (M&O) department will be led by Scott Dodds, general manager of the business marketing division.

The restructure means a chief marketing officer role for the M&O division, reporting to Dodds, has been created. It is unknown who will fill that role.

Ashley Highfield is currently managing director and vice-president of the consumer division, while Mikah Martin-Cruz is the current chief marketing officer of the same division.

It is not known what roles they will take after the re-structuring is complete. Microsoft did not respond to a request for comment.

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