Microsoft and Nokia celebrate corporate union with visually striking book for staff

Ask someone to imagine the corporate 'literature' handed out to staff for the merger of two technology groups and they would be forgiven for picturing a pamphlet using dull, jargon-ridden copy accompanied with stock-library imagery. But Microsoft's acquisition of Nokia has resulted in something far from conventional.

  • Microsoft and Nokia unite as 'One'

    Microsoft and Nokia unite as 'One'

  • Microsoft and Nokia unite as 'One'

    Microsoft and Nokia unite as 'One'

  • Microsoft and Nokia unite as 'One'

    Microsoft and Nokia unite as 'One'

  • Microsoft and Nokia unite as 'One'

    Microsoft and Nokia unite as 'One'

  • Microsoft and Nokia unite as 'One'

    Microsoft and Nokia unite as 'One'

  • Microsoft and Nokia unite as 'One'

    Microsoft and Nokia unite as 'One'

  • Microsoft and Nokia unite as 'One'

    Microsoft and Nokia unite as 'One'

of

On the day of the merger, Microsoft and Nokia employees were handed a beautifully-bound book with gold typography spelling out the data and the word "One".

Inside, the pages feature striking iconography and specially-commissioned illustrations, rather than stock photography, while copy outlined the companies' histories and combined vision.

Client: Microsoft (and Nokia)

Agency: The Church of London

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More