Microsoft "Real people: Emma Gannon" by McCann Erickson

Microsoft's "Real people" campaign shares authentic stories from everyday people around the world who are making an impact in their communities - all while using Windows 10 devices.

The latest story in the campaign is about Emma Gannon, podcast host, blogger, and author of CTRL+ALT+DELETE, a comedic memoir about growing up in the Internet age. Emma is a self-proclaimed "slashie" who prides herself on doing multiple jobs at once, with a focus on the intersection of young women and technology. A 30-second TV ad shows Emma inking with Windows 10 on the HP Spectre x360 to help bring her content to life. Additional 15-second online videos will highlight the performance of her PC as well as inking features.

The ad launched in the UK on 3 June during the series finale of Britain’s Got Talent and will run until the end of the month. It was created by the M:United team at McCann Erickson, with collaboration across Microsoft, Intel and HP.