Microsoft teams up with O2 to showcase digital showroom

Microsoft Advertising has teamed up with O2 to launch a major campaign, central to which will be a virtual digital showroom offering O2 users a personalised shopping service.

Life Unlocked: Microsoft partners with O2 to launch digital showroom
Life Unlocked: Microsoft partners with O2 to launch digital showroom

The campaign, developed by ZenithOptimedia and created by Microsoft Advertising, will be promoted across Microsoft-owned MSN. Microsoft said the deal marked its largest custom solutions deal to date.

The digital Life Unlocked showroom will offer O2 consumers the chance to buy the mobile phone and contract that best suits their needs, and will guide visitors through what O2 is claiming is an "immersive shopping journey."

Life Unlocked will run in conjunction with tailored editorial content provided by a team of MSN editors.

The showroom will offer users advice and content on topics such as data usage and apps to suit users' lifestyles.

O2 product advertising across MSN will promote the showroom alongside the brand’s messaging. 

As part of the deal, competitions will also run on the website, where customers will have the chance to win O2 rewards through challenges such as working remotely, using only their phone, for a week.

James Hayr, head of specialist sales at Microsoft Advertising, said: "This launch represents the start of a truly consumer-centric campaign that focuses on creating smart and engaging advertising on Microsoft’s platforms, including MSN and Windows 8."

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published