Middle-youth titles lure upmarket names

The launch of glossies such as Parkhill’s Aura into the 30-plus women’s market is set to lure advertisers who previously ignored the sector, according to She publisher Vivien Cotterill.

The launch of glossies such as Parkhill’s Aura into the 30-plus

women’s market is set to lure advertisers who previously ignored the

sector, according to She publisher Vivien Cotterill.



The May issue of She, out on 6 April and guest edited by Big Breakfast

presenter Liza Tarbuck, carries an ad for Gucci’s Rush fragrance for the

first time. Cotterill believes renewed interest in the sector will lead

to business from other premium fashion and beauty brands.



’In the past, advertisers such as Gucci didn’t want to appear alongside

popular names such as L’Oreal,’ said Cotterill.



’But there is a new realisation of the change that has taken place in

the way women - especially those in their thirties - shop. They enjoy

high-street and designer names. These women are likely to use a range of

products, ranging from Rimmel cosmetics and L’Oreal shampoo to Chanel

perfume.’



Cotterill has vacancies for a sponsorship and promotional events

manager, reporting to her, and a sales executive reporting to

advertisement director Kathy Moulton.



To meet the new competition, She is giving away free pairs of aviator

sunglasses with the May issue.



Other offers include a free beauty workshop at one of Clinique’s centres

and a 15 per cent discount at Jones the Bootmaker.