Mike Cornwell departs MRM after Meteorite merger

Mike Cornwell, the chief executive of MRM London, has left the agency following MRM Worldgroup's acquisition of the direct marketing shop Meteorite.

Cornwell: believed to plotting consultancy launch
Cornwell: believed to plotting consultancy launch

MRM is merging with Meteorite to create MRM Meteorite. The Meteorite co-founders, Hugh Bishop and Debbie Smith, will run the business as chairman and chief executive respectively.

Cornwell, who is understood to be planning the launch of his own consultancy, joined MRM in 2009 from Joshua G2, where he was the agency's chief executive. He had previously worked at TBWA\GGT.

Meteorite, which launched in 1999, has Homebase, Premier Inn, Scope and The Guardian among its clients.

It will relocate to MRM's London offices to create an agency with 160 staff and a client list that also includes General Motors, BSkyB, Johnson & Johnson, Breakthrough Breast Cancer and Costa Coffee.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published