Mike Cornwell to lead IDM

Be the first to comment
Mike Cornwall: appointed to head the IDM
Mike Cornwall: appointed to head the IDM

Mike Cornwell, the former CEO of TBWA\GGT and MRM London, is to join the Institute of Direct and Digital Marketing (IDM) as CEO on 5 November.

The appointment follows the death of the IDM's managing director and founder, Professor Derek Holder, in February and the ensuing search for a CEO.

Cornwell left MRM London last November, following its merger with direct marketing shop Meteorite to form MRM Meteorite.

Cornwell said: "Having known Derek, and worked with him and the IDM for almost its entire existence, I'm extremely proud to have the opportunity to carry on the Institute's great work and the mission that makes it unique.

"The IDM has a 25-year heritage of developing forward-looking, leading-edge training and development for marketers, while continuing with its tireless charitable work in higher education to ensure a stream of bright young graduates continues to enter and invigorate the profession."

Caroline Worboys, chair of the IDM Trust, said: "Having launched businesses and led some of the most successful marketing agencies in the UK, Mike's strong leadership skills and deep understanding of the core disciplines of digital, direct and data-driven marketing make him a natural successor to Derek Holder, who shared the same passion for learning and vision for the future."

Cornwell will chair the IDM’s 25th anniversary Annual Lecture with Forrester on 8 November, where he will also present the 2012 IDM Honorary Life Fellowships.


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

  • Account Executive £22000 - £25000 per annum + great benefits! Twist Recruitment, London
  • Designer £28000 - £38000 per annum Major Players, London
  • ACCOUNT DIRECTOR £40000 - £50000 per annum + bonuses and benefits Live Recruitment, Birmingham
The end of false recognitions

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published