FCA! is naming its third agency head in six months, with the
appointment of Mike Wade as deputy chairman.
The appointment follows the departure of chief executive, Mike Croft, to
’pursue strategic opportunities within the Publicis group’. Croft left
shortly before Christmas.
Wade, who was a senior planner at Publicis, will report to Rick Bendel,
the FCA! chairman.
Samantha Smith, FCA!’s managing director, said: ’Mike Croft was a very
focused business planner and it was becoming more and more apparent that
we need someone who is a heavyweight strategic communications planner.
Mike Wade is exactly that. He’s been in the business for a long
Croft took up his former role amid a restructure of Publicis’
below-the-line operations, joining FCA! as a result of its merger with
his agency, Publicis Technology. His arrival signalled the departure of
the chairman, Chris Parry, who was moved into Publicis Dialog, which he
has now left.
It is not known if Croft has a role within the Publicis Group, although
Smith said that he was ’having lots of conversations’. It is known that
there was tension between him and Bendel, although there is no
suggestion that this was behind the move.