Miles Calcraft Briginshaw Duffy has picked up a multimillion-pound
brief to launch Bush Internet TV across the UK.
The agency beat Duckworth Finn Grubb Waters to the account after a
creative pitch. Bush also held first-round talks with Fallon McElligott
about the account.
The service, a joint venture between Alba, the television manufacturer,
and the internet service provider VirginNet, will enable users to access
the web via their TV sets.
’Bush Internet TV aims to take internet information and services to the
mass market in a consumer-oriented way,’ Anthony Sethill, the managing
director of Alba, said.
’Research has shown that the internet is predominantly a male AB domain
and is basically an advanced form of teletext. Our campaign will
incorporate direct, straight advertising which will state that here at
last is an internet service that is useful, enjoyable and simple.’
The service launches in June and the agency’s first burst of work will
air in late August/early September on national TV. The campaign will be
supported by press and poster advertising.
The company has appointed Manning Gottlieb Media to handle its media
’Bush Internet could not have made it simpler,’ Jeremy Miles, the
agency’s chairman, said. ’All you have to do is plug in the TV, press
the yellow button and browse away . All the complication and expense has