Miller Freeman launches website

United News & Media-owned publisher Miller Freeman has launched a corporate website designed to pull in advertisers as well as promote job vacancies within the company.

United News & Media-owned publisher Miller Freeman has launched a

corporate website designed to pull in advertisers as well as promote job

vacancies within the company.



The publisher said the site, www.millerfreeman.co.uk, had been created

’for anyone wanting to find out more about Miller Freeman and its

products’.



For potential advertisers, the site includes a guide to ’how business

media can help you sell’. They can access a product directory that lists

all the company’s magazines, exhibitions, websites and newsletters,

together with details of target audiences, publication profiles and the

dates of key events.



The site is searchable under market sector, product type, key word or

title. It also has links to all of Miller Freeman’s websites, including

the recently-launched travel site uTravel and United News & Media sites

such as Megastar and Exchange & Mart.



It also has a section for people who want to work in business media,

with career advice and a database of vacancies, including sales

positions.



Andy Sandford, head of communications at Miller Freeman, commented: ’We

wanted to make the site as useful as possible, so we set out to

anticipate the many different reasons people would be looking us up on

the net, and to answer those interests and needs.’



Miller Freeman has been leveraging the offline clout of United News &

Media to boost its online interests. It put pounds 2 million behind the

launch of uTravel, which went live in November, promoting the site

through UN&M’s TV interests as well as The Express, Daily Star and

Daltons Weekly.



Another site, Dotmusic, claims to be the market leader in the online

music sector, with 300,000 users a month. In September, it appointed

Evans Hunt Scott as part of a pounds 4 million marketing campaign.



The publisher has also been exploring the potential of new-media-related

magazines. Last month it launched an entertainment and technology title,

Content Creation Europe, covering DVD, games and web content.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).