Millets - Miles Calcraft Briginshaw Duffy

The outdoor retailer Millets is gearing up for the busy summer camping and festival season with the launch of three new humorous press executions, created by Miles Calcraft Briginshaw Duffy.

Each ad focuses on a different product from the company's range. The first, for the festival-friendly Starter Tent Pack, features the line "get ready for the festival season", juxtaposed with a picture of a cow sporting ear plugs.