MindShare announces de Pear’s resignation

Ron de Pear, MindShare’s client services director, is leaving the agency to pursue other interests.

Ron de Pear, MindShare’s client services director, is leaving the

agency to pursue other interests.



Nick Emery will now add the client services role to his existing

responsibilities as strategic development partner for MindShare

Worldwide.



De Pear, who has been with MindShare and J. Walter Thompson for 27

years, leaves just one year after being promoted to the new client

services post.



His promotion followed the exit of Michael Quilty, the managing director

of MindShare Europe, in late 1998.



De Pear, who was appointed managing partner of MindShare Worldwide when

the agency launched two years ago, was responsible for managing clients

such as Kellogg, Ford, Warner Lambert and Kodak as well as heading the

agency’s international department of managing partners.



De Pear said: ’It is time to move on. There has never been a more

exciting time to be in media and I am looking forward to the next

challenge.’



Dominic Proctor, chief operating officer of MindShare, said: ’We will be

sorry to see Ron go. He has done much to ensure the successful launch of

MindShare and we wish him success in the future.’



Emery will now work alongside Proctor, initially focusing on integrating

MindShare’s specialist units with the agency’s US multinational client

base.



Emery said that he would be making some changes to the structure of

MindShare Worldwide both in London and overseas.



He said: ’We have 25 of the top 50 worldwide accounts, so we have to

grow what we’ve got. But we should also be more passionate about getting

new business.’



Last week MindShare announced its US operating structure with the

appointment of Jean Pool as president of operations, Peter

Chrisanthopoulos as president of national broadcast and programming and

Ray Simko as president of strategic planning. All three will report to

Irwin Gotlieb, the chairman and chief executive of MindShare US.



MindShare is now present in 46 countries and plans to open an office in

Buenos Aires in the next few months.