Mindshare appoints Adams to bolster digital offering

Mindshare aims to boost its digital output with the recruitment of Nick Adams, who is returning to the WPP-owned agency after three years at rival Aegis.

Nick Adams: returns to Mindshare as head of digital development
Nick Adams: returns to Mindshare as head of digital development

Adams is joining Mindshare in the new role of head of digital development, working in its London office.

He will work alongside Mindshare's digital executives, as the agency bids to strengthen its offering with existing clients and new business.

Part of Adam's remit will be to build new digital teams to exploit emerging opportunities in gaming, mobile digital outdoor and location-based media.

Adams joined Aegis in 2009 as digital planning director, working on the Adidas and Nokia accounts. He then worked as integrated planning director, working on adidas, ASOS and Swatch.

Prior to his time at Aegis, Adams was at Mindshare for the three years, holding the role of business director and working with clients including Nike, ITV and News International.

Adams will report to Mark Creighton, Mindshare chief operating officer.

Follow John Reynolds on Twitter @johnreynolds10

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More