Mindshare appoints Joanna Lyall to new MD role

Mindshare has promoted chief commercial officer Joanna Lyall to be the media agency's first UK managing director in four years.

Mindshare appoints Joanna Lyall to new MD role

The WPP agency said it has brought back the managing director role to bring together individual teams that have been launched over the past year, including Fast, Purpose and Grow.  

Ita Murphy left Mindshare as managing director in 2013 after 12 years with the agency and went on to join News UK. 

Lyall was previously chief commercial officer for Mindshare and joined the agency in 1998. 

She is credited with tailoring how Mindshare connects and communicates with its clients and is also one of the co-creators of Huddle, Mindshare’s annual festival of ideas. She is now responsible for leading Mindshare’s Grow offering which works with startups and fast-growth businesses. 

Meanwhile Richard Kelly, the head of Exchange, is joining Mindshare's leadership team. Kelly has been at Mindshare since 2010, joining as head of audio-visual, after ten years at sister media shop MEC. Last year he was promoted to head of Exchange and is tasked with overseeing teams that build and activate campaigns and helping to deliver Mindshare's vision of "inventing the future of media".

Both Lyall and Kelly report to Helen McRae, the UK chief executive of Mindshare. 

McRae said: "I am thrilled that both Jo and Rich have taken on these roles at Mindshare. This is the start of a new chapter for Mindshare and I feel lucky to have such a strong team in place that is ready for the future."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published