MindShare battles on for Unilever cuts

MindShare has locked horns with broadcasters as it struggles to deliver the discounts promised on its recently won Unilever account.

If the impasse is not resolved, then Unilever ads could disappear from television schedules on stations other than ITV, with which the FMCG giant has an existing deal.

In order to continue to meet the ITV deal and deliver the savings promised to Unilever, MindShare is increasing the pressure on the other commercial broadcasters ahead of the start of Unilever's new trading season at the beginning of next month.

Unilever signed a four-year £320 million agreement with Carlton and Granada in May 2002, which promised ITV a 57 per cent share of its ad revenue.

Insiders have said that an impasse has been reached between MindShare and ITV's rival TV stations - most notably Channel 4, five and Sky Media - as they try to reach an agreement before the 1 April deadline.

Nobody at MindShare was available to comment.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).