MindShare chief in Portland move

MindShare’s deputy managing director, Mike Wood, is to leave the agency before it opens its doors for business to become the UK managing director of the poster buying specialist, Portland Outdoor.

MindShare’s deputy managing director, Mike Wood, is to leave the

agency before it opens its doors for business to become the UK managing

director of the poster buying specialist, Portland Outdoor.



Wood, who has been with J. Walter Thompson for 15 years - and media

director since 1994 - was appointed deputy managing director of

MindShare after the merger of JWT’s media department with the Network to

create MindShare last September.



However, the arrival of TMD Carat’s former deputy managing director,

Simon Rees, in a role senior to Wood earlier this year, sparked

speculation about Wood’s long-term future at MindShare (Campaign, 20

March).



Wood said this week that it was the right time to move on: ’I’ve been on

the agency side for 20 years. I thought I was probably half-way through

my working life and it would be nice to move on.’



Wood has been a non-executive director on the board of Portland - in

which the JWT and MindShare holding company, WPP, has a major stake -

for the past two years. The role of UK managing director is a newly

created one at Portland, which is the third-largest outdoor planning and

buying company in the UK.



Dennis Sullivan, Portland’s chairman and chief executive, said: ’Mike

can bring us new business and grow us at least into second if not first

place. He brings experience from the other side of the fence, as well as

the experience of being a Portland client agency.’



He said the company was keen to give the UK greater managerial focus as

it expanded its domestic and overseas business: ’From a management point

of view, everything we do internationally has to stem from the UK.’



Although WPP has a 33 per cent stake in the company, Sullivan said the

appointment was made independently.



Wood said he was looking forward to becoming part of a dynamic

medium.



’The next three years will be a watershed for outdoor. As the internet

and digital broadcast spawn hundreds of new channels and more niche

audiences, outdoor will become increasingly unchallenged as the fastest,

most effective way to create universal business.’ He joins Portland at

the end of next month.



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