MindShare’s deputy managing director, Mike Wood, is to leave the
agency before it opens its doors for business to become the UK managing
director of the poster buying specialist, Portland Outdoor.
Wood, who has been with J. Walter Thompson for 15 years - and media
director since 1994 - was appointed deputy managing director of
MindShare after the merger of JWT’s media department with the Network to
create MindShare last September.
However, the arrival of TMD Carat’s former deputy managing director,
Simon Rees, in a role senior to Wood earlier this year, sparked
speculation about Wood’s long-term future at MindShare (Campaign, 20
Wood said this week that it was the right time to move on: ’I’ve been on
the agency side for 20 years. I thought I was probably half-way through
my working life and it would be nice to move on.’
Wood has been a non-executive director on the board of Portland - in
which the JWT and MindShare holding company, WPP, has a major stake -
for the past two years. The role of UK managing director is a newly
created one at Portland, which is the third-largest outdoor planning and
buying company in the UK.
Dennis Sullivan, Portland’s chairman and chief executive, said: ’Mike
can bring us new business and grow us at least into second if not first
place. He brings experience from the other side of the fence, as well as
the experience of being a Portland client agency.’
He said the company was keen to give the UK greater managerial focus as
it expanded its domestic and overseas business: ’From a management point
of view, everything we do internationally has to stem from the UK.’
Although WPP has a 33 per cent stake in the company, Sullivan said the
appointment was made independently.
Wood said he was looking forward to becoming part of a dynamic
’The next three years will be a watershed for outdoor. As the internet
and digital broadcast spawn hundreds of new channels and more niche
audiences, outdoor will become increasingly unchallenged as the fastest,
most effective way to create universal business.’ He joins Portland at
the end of next month.