Mindshare on 'high alert' as Unilever calls £3bn media review

LONDON - Unilever has called a review of its £150m UK media planning and buying requirements, as part of an estimated £3bn global review of its key media markets.

Unilever's Simon Clift speaking at Media 360 in May this year
Unilever's Simon Clift speaking at Media 360 in May this year

The markets under review include Argentina, Mexico, North America, UK, France, Germany, Spain, Italy, Netherlands, Poland, Russia, India and China.

The global process is being handled by Unilever's chief marketing officer, Simon Clift, with local markets feeding in to the process.

In the 12 months to 31 March, Unilever spent £147m on media in the UK, according to figures from The Nielsen Company, making it one of the biggest advertisers in the country.

The bulk of spend, £86m, was directed to TV followed by £31m on press.

WPP's Mindshare handles the business in the UK and sibling specialist Kinetic handles the £13.5m outdoor business.

Sources at both agencies confirmed they had been asked for additional information from Unilever and have been on "high alert" in anticipation of an official review process for the past month.

Unilever last reviewed its £680m European media accounts in 2004, with Mindshare winning out over Initiative and Carat.

Outside the UK, Unilever's media services are also provided by Omnicom and Interpublic agency networks.

All three agency groups will be invited to participate in the review.

Laura Klauberg, vice president of Global Media at Unilever, said: "As we drive media innovation and improved value for Unilever, and as dramatic changes in the media landscape reshape our communication needs, we are continuing to evaluate the service and capabilities of our media agency partners across all disciplines."

"Unilever has undergone significant change over the last four or five years and this review gives us the opportunity to find the optimum solutions for our business."

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More