Mindshare hires Christopher Lockwood as head of Invention

LONDON - Mindshare has appointed former publisher of Wallpaper magazine Christopher Lockwood as head of its content creation arm, Invention.

Christopher Lockwood: to head Mindshare's Invention arm
Christopher Lockwood: to head Mindshare's Invention arm

In his newly created role, Lockwood will be based in London and will report to chief executive Jed Glanvill.

He will lead Mindshare’s Invention department, which focuses on non-traditional activation through branded content, sponsorship, experiential and social media.

Lockwood joins Mindshare from the now defunct Distill Magazine, where he was creative and publishing director. Prior to that he was managing director at Craft Publishing, which produced Distill.

He was also founding director of Artful Consulting and worked as a publisher at Wallpaper magazine and Dazed & Confused. 

Jed Glanvill said: "I am delighted Christopher is joining Mindshare. His knowledge of high-quality content creation and media will strengthen and help to grow our Invention team."

Mindhsare’s Invention arm is led globally by Graham Bednash and George Michaelides.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).