Mindshare lands £7m Anglian brief

Mindshare has been awarded the £7 million digital media business for Anglian Home Improvements.

Anglian Home Improvements: Latitude was incumbent
Anglian Home Improvements: Latitude was incumbent

The incumbent was the digital shop Latitude. Mindshare was appointed to the account without a pitch.

Mindshare is now responsible for the consolidated Anglian media account. It has looked after the £4 million offline activity since November last year, when it poached the business from All Response Media, which had held it for six years.

Mindshare will also work on all of Anglian's digital activity, which includes search, affiliates and digital display advertising.

Martin Troughton, the marketing director at Anglian, said: "When we appointed Mindshare in late 2011, we saw dramatic increases in our performance as early as January. It was a natural step for us to increase the scope of work between the two businesses, as we are confident that Mindshare can deliver even more value."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More