Mindshare lands £7m Anglian brief

Be the first to comment
Anglian Home Improvements: Latitude was incumbent
Anglian Home Improvements: Latitude was incumbent

Mindshare has been awarded the £7 million digital media business for Anglian Home Improvements.

The incumbent was the digital shop Latitude. Mindshare was appointed to the account without a pitch.

Mindshare is now responsible for the consolidated Anglian media account. It has looked after the £4 million offline activity since November last year, when it poached the business from All Response Media, which had held it for six years.

Mindshare will also work on all of Anglian's digital activity, which includes search, affiliates and digital display advertising.

Martin Troughton, the marketing director at Anglian, said: "When we appointed Mindshare in late 2011, we saw dramatic increases in our performance as early as January. It was a natural step for us to increase the scope of work between the two businesses, as we are confident that Mindshare can deliver even more value."

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published