MindShare is scouring agencies for high achievers in a range of
fields and will recruit two managing partners to cope with pounds 103
million-worth of new business and net more clients in 2000.
The managing partners, whose names will be announced in the new year,
will take charge of MindShare’s heavyweight accounts, particularly its
online and digital business. It has won seven digital accounts this
year, including Handbag.com.
MindShare is also looking for heads of buying, strategic planners,
client service directors and specialists in a range of areas including
business-to-business and direct media.
’The more top people you have, the more you win,’ said MindShare’s chief
executive Mandy Pooler. ’The day we forget we are a service business is
the day we die.’
On the overseas front, WPP-owned MindShare will open its first offices
in the US and Canada in the early part of next year, completing the
construction of a global network.
’Two years ago we had nothing, not even a name,’ said Dominic Proctor,
CEO of MindShare Worldwide. ’Now we have 50 companies around the
In the future they will become handful of truly classy global media
companies. Spin-off agencies like Optimedia and Universal McCann will
find it hard to survive.’