MindShare in Nestle coup

MindShare has won the planning task for Nestle Rowntree’s Quality Street, Aero and Toffee Crisp brands.

MindShare has won the planning task for Nestle Rowntree’s Quality

Street, Aero and Toffee Crisp brands.



The confectionery giant, which spent pounds 17 million on advertising

last year, centralised the planning contract into MindShare without a

pitch.



The agency already handles strategic planning for the Nestle brands

handled by its sister creative agency J. Walter Thompson, but MindShare

now takes on the extra business from clients handled by Lowe Lintas &

Partners and Roose & Partners.



MindShare said the new billings were worth pounds 20 million on top of

the pounds 25 million-worth of Nestle accounts it already handles.



MindShare’s Nestle team comprises business director Nick Ashley, account

director John Forsyth, account director Simon Beilby and account

managers Anna Brown and Catherine Gillibrand.



Bill Barker, a managing partner at MindShare, said: ’The client has

bought into the array of services we have here, from a large interactive

arm to sponsorship and market modelling.’



He said Nestle’s adspend was on an upward curve - it increased by more

than 10 per cent in 1999 and a similar burst of activity is expected

this year. ’We will be putting a lot more emphasis on smart targeting,’

Barker said.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).