MindShare predicts Euro 2004-driven ad revenue rise for ITV

ITV is set for a bumper June with advertising revenues expected to jump by 13 per cent because of Euro 2004.

The television market as a whole is set for a rise in advertising revenues of 7 per cent in June, according to figures from MindShare.

Increased spending from sports brands, beers, motoring and finance advertisers is likely to drive ITV's June revenues from £118 million last year to £133 million.

However, agencies pointed out that the growth is on a low base as June 2003 ad revenues were down 17 per cent on 2002 because 2002 was a World Cup year.

ZenithOptimedia has predicted that ITV ad revenues could rise by as much as 15 per cent in June should England reach the latter stages of the tournament.

ITV will show England's first two group-stage matches. The 7.30pm Sunday kick-off time of the opening match against France on 13 June is likely to ensure an audience of more than 12 million.

Nick Theakstone, the managing director of Group M and the investment director at MindShare, said: "£15 million in revenue shows how important sporting events still are for ITV, especially during the summer when there is a bit of lull."

Ben Allen, the sales controller of ITV Sales, said: "There has been a fantastic amount of interest in the tournament, demonstrating the attraction of primetime event programming.

"ITV's exclusive securing of the first two England matches has guaranteed advertisers the opportunity of real appointment-to-view programmes and mass targeted coverage."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).