- MindShare is relaunching with a new management line-up and an operational structure which brings it closer to its pre-launch positioning as a media company able to advise clients on the total marketing and communications process.
MindShare's managing director Simon Rees has promoted Kevin Razvi, formerly a managing partner at MindShare, to the newly-created post of deputy managing director. Razvi will retain responsibility for the Kellogg account but will also take on the task of helping run the agency alongside Rees.
At the same time, Simon Francis, who joined MindShare from Leo Burnett last autumn, has been promoted to the new post of strategic planning director.
Francis will take a pivotal role in driving MindShare's brand and consumer understanding and providing a seamless link into WPP's Brandz research system for testing consumer loyalty and developing brands.
Adam Crow, a business director at MindShare, is being promoted to press buying director to replace Paul Mukherjee who is leaving the agency to join Wieden & Kennedy in Amsterdam.
The changes are the latest in a series of manoeuvres by Rees designed to put the agency back on track. Rees, who took up his managing director role in January after almost a year on gardening leave from Carat, where he was deputy managing director, explained: "This is a relaunch for MindShare. I came in and saw the need to get greater organisation and a structure which will bring us closer to our original proposition."
The idea is to capitalise on the resources of its parent, WPP, to offer advertisers advice on everything from brand insight through communications and strategic planning to execution and evaluation.
The latest changes follow the appointment of Andy Zonfrillo as MindShare's broadcast director to shore up the TV buying operation and the hiring of Edward Lloyd Barnes as broadcast planning director.
Rees said the new management structure was the first step in MindShare's development. "We needed to do this to enable us to move forward. Next will come training, the empowerment of our people and ensuring that our clients see the benefit of what we're doing."