MindShare secures £11m Amex account

American Express is switching its £11 million UK media planning and buying business from Carat to the WPP-owned agency MindShare, as part of a global realignment.

At the same time, the financial services company is also shifting its £11 million media account in Italy to MindShare from ZenithOptimedia.

The accounts were moved without a competitive pitch in a bid to achieve efficiencies across the globe.

WPP's Ogilvy & Mather has been handling the Amex creative account on a global basis since 1962.

MindShare had been in talks with the company for a number of months, and it made a pitch for the business several weeks ago.

The agency now handles American Express' media business in all major markets except Japan. The Japanese market is handled by the Tokyo-based advertising agency Dentsu.

The UK account was last moved 15 years ago, when Carat picked up the business following a competitive pitch against the media department of Ogilvy & Mather.

According to Nielsen Media Research, American Express spent £4.6 million on press in the past 12 months. The company's next biggest investment in media was television, with a total of £3.8 million. This was followed by a spend of £1.8 million on digital.

MindShare and American Express declined to comment.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).