MindShare to shut Manchester office after losing billings

MindShare has pulled the plug on its Manchester-based office following a string of account losses and is to merge its media business into MediaVest Manchester.

MindShare has pulled the plug on its Manchester-based office

following a string of account losses and is to merge its media business

into MediaVest Manchester.



The move will make MediaVest Manchester, a joint venture between

MediaVest and the northern media specialist’s managing partners, the

biggest regional media agency. It will take on all the remaining

MindShare North media accounts and four of MindShare’s staff.



The merger will add pounds 15 million in billings from clients such as

Holt Lloyd and Gala Bingo to MediaVest’s business base, bringing the

agency’s total billings to pounds 76.4 million according to MMS.



The decision to close the MindShare office follows a number of losses at

J. Walter Thompson in Manchester, whose media department relaunched as

MindShare’s northern base last year.



The media agency lost its Greenalls account and the Plumbs soft

furnishings business this year. Its managing director, Jill Thomas,

resigned in the summer.



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