Mindshare wins Apollo Tyres in global media pitch

Apollo Tyres has hired Mindshare as its global media agency, following a multi-agency pitch.

Apollo Tyres: hires Mindshare as its global media agency
Apollo Tyres: hires Mindshare as its global media agency

The review was handled by the brand's global marketing office in London and the mandate covers online and offline media.

Apollo Tyres was announced as the official tyre partner of Manchester United in the UK and India in August.

Prior to the development, ZenithOptimedia handled the account in India.

Marco Paracciani, the chief marketing officer, Apollo Tyres, said: "While we have been expanding across geographies, the need was felt to have a global agency on board, which will fit in strategically at a global level, and operate on both regional as well as global levels.

"We chose Mindshare due to their strategic approach and for their comfort with sports associations, which was necessary considering our tie-up with Manchester United Football Club for the Indian and UK markets."

Gera Sulinska will coordinate the account from London as the global client lead at Mindshare Worldwide.

She said: "We look forward to forging a great partnership and to help grow their business through innovative and adaptive marketing strategies."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More