MindShare Worldwide poaches MediaCom’s Proudfoot

MindShare Worldwide has lured Mark Proudfoot, MediaCom’s international strategic planning director, to become a managing partner.

MindShare Worldwide has lured Mark Proudfoot, MediaCom’s

international strategic planning director, to become a managing

partner.



Proudfoot, who starts this week, replaces Darren Fawcett, who has

emigrated to Australia. His appointment brings the total of worldwide

managing partners to six.



As well as working across a number of MindShare’s global clients, which

include IBM and Ford, Proudfoot will have responsibility for the

Kimberly-Clark and Mattel business.



Nick Emery, the chief strategy and planning officer of MindShare

Worldwide, said: ’MindShare is committed to having the best

international media leaders. It’s important that we have people who

aren’t just international co-ordinators but global leaders looking after

the backbone of the business. Mark is a very experienced and talented

media professional who has worked in both Asia and Europe, and will be a

great addition to the team in London.’



Proudfoot was at MediaCom for four years and before that worked for

DMB&B in Asia running the Coca-Cola, Mastercard and Philips media

accounts .



He said: ’I really enjoyed my time at MediaCom, which was full of great

people and clients. MindShare was the only other media operation I’d

consider moving to. I can’t help but be enthused about an operation

headed by the likes of Dominic Proctor, Nick Emery and Irwin Gottlieb.

The whole ’house of MindShare’ proposition - taking something from just

being a media question to more of a communications answer - really gives

you a buzz.’



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