Mindshare's Claire Valoti to succeed Shaun Gregory at O2 Media

Claire Valoti, head of digital display and mobile at Mindshare, has been appointed managing director of O2 Media.

Claire Valoti: new MD of O2 Media
Claire Valoti: new MD of O2 Media

Valoti will join the Telefónica UK division in January and will be responsible for profit and loss, and for driving growth in the mobile advertising space.

She will report to Telefónica UK new business director, Tim Sefton.

Valoti replaces Shaun Gregory, who was last month appointed director of global ad sales for Telefónica Digital.

Valoti joined Mindshare 11 years ago, and has worked with clients in the automotive, finance, technology, retail and FMCG sectors. She was also appointed co-chairwoman of the Mobile Marketing Association for the UK in 2010.

Sefton said: "O2 Media goes from strength to strength and it leads the whole industry in this emerging personalised advertising platform.

"We are now able to deliver demographic, behavioural and proximity engagement as we the best data and insight in the industry and are successfully delivering real consideration and purchase intent for key brands and media agencies.

"Claire has impressive and relevant experience that makes her the ideal choice as the managing director of O2 Media."

Valoti said: "Mobile is such an exciting development in the marketing world right now... O2 Media truly know their audience and understand that mobile marketing has to add value. It needs to drive attention and engagement to the customer and the brands they partner with."

O2 Media launched in 2008, and aims to create personalised targeted messaging for brand clients.

Follow Sophie Maden on Twitter @Sophie_Maden

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).