Mini 'another day, another adventure' by WCRS

As part of the Mini Coupé launch campaign, WCRS has created an outdoor campaign across a combination of large format, special builds and Transvision screens.

The car features in a series of everyday scenarios alongside stuck-on transfers of characters including cowboys and dinosaurs.

On selected sites over the course of two weeks, the characters will move, creating and evolving an adventure starring the Mini Coupé.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE