AgencyRKCR / Y&R
ExposureUnited Kingdom and Europe
Babybel reveals its tiny factory in this playful ad, which is designed to communicate that Mini Babybel is real cheese.
The spot begins with a shot of green fields and then pans down to reveal a miniature factory where tiny men are hard at work creating the cheeses, which are giant compared with them.
When the Mini Babybel is completed it is rolled out into the fields where it is found by a regular-sized family enjoying a picnic.