Mini 'getaway' by BSUR Amsterdam

BMW has launched a series of 15-second spots for its new four door Mini Countryman model.

Created by BSUR Amsterdam, the global campaign aims to demonstrate the versatility of the Countryman. In the ads, a single Mini car is duplicated and splits from one to two cars, then five to a hundred.

The ad is shot in downtown Milan and Lake Como, Italy. The car eventually reaches its destination on the back of a ferry.