Mini moves media planning in-house

Mini, the BMW-owned car brand, has moved its media planning in-house, ending a three-year relationship with PHD Rocket.

Rocket won the account in 2005 as part of a wider £25 million BMW media review. However, since the win, Mini has significantly scaled back its spend on the brand.

BMW's other media agency arrangements are unaffected by the move.

Rocket's sister agency, PHD, continues to handle media planning for BMW, while Vizeum handles buying for both BMW and Mini.

Mark Girling, the managing director of Rocket, said: "We have fulfilled a top-end strategic planning role, but it seems that Mini's needs have changed. Projects are no longer as frequent."

Mini recently consolidated its digital creative business into Profero, ending a two-year relationship with glue London. WCRS continues to handle advertising for both BMW and Mini.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).