Mini 'Rocketman Concept' by BSUR

Mini is launching a global online campaign to promote its "vision for the future" concept car, the Rocketman.

The two-minute film, created by Amsterdam-based agency BSUR, will screen on YouTube, Twitter and Facebook, in a bid to build buzz around the car's unveiling at the Geneva Motor Show next month.

The film, produced by Amsterdam-based PostPanic, combines live action with 2D and 3D animation that explains Mini's inception in 1959 and it's evolution to the present day. It was directed by Mischa Rozema. The creative director was Jason Schragger, art direction was by Rolando Cordova and the copywriter was Karl Dunn.