Mini "this day forward" by WCRS

Mini enlisted the Oscar-winning director Joachim Back to make a short film to launch the Mini Convertible.

The nine-minute film tells the story of Jake, a record-label owner who must decide whether to sell his business in a million-dollar deal or continue to pursue his music dreams. He wrestles with the decision while driving around the sunny streets of Miami and the Florida Keys in his Mini Convertible, meeting a stranger along the way who changes his direction. The work was created by Richard Nott and David Dearlove at WCRS.