Ministry of Sound exploring beyond the spot

Ministry of Sound exploring beyond the spot

Ministry of Sound, the dance music superclub, is extending its relationship with TV beyond the 30-second spot. The album Marbella Sessions is to feature in two episodes of The Only Way Is Essex (main picture), making Ministry of Sound the first brand to have a paid-for placement on the show. The deal was negotiated by ITV Commercial, Lime Pictures and the7stars.

ISBA getting firm with social media sites

"Don’t bite the hand that feeds you" was the warning issued by ISBA to digital media owners such as Facebook last week. Bob Wootton, the trade body’s director of media and advertising, went on the offensive after ads appeared on a social media page that made light of violence towards women, leading to a backlash against high-profile brands from angry consumers and pressure groups. "The excuse ‘we are just a pipe’ is, frankly, wearing thin. They need to honour the trust imbued in them by their clients," Wootton said.

Tesco continuing to invest in content

Fans of A Touch Of Frost and Cold Feet (pictured) have another reason to sign up for Clubcard TV, the ad-supported streaming service, after Tesco struck a deal with ITV. A deal with BBC Worldwide for its cookery, comedy and drama shows was agreed last month. More than 160 TV episodes will soon be available to 16 million Clubcard members.

And one thing we don’t…

Murdoch’s latest handiwork

The new logo for News Corp’s soon-to-be-launched publishing company is meant to be informal and up to date but, unfortunately, feels a bit naff. Apparently, it was based on the handwriting of the media giant’s owner, Rupert Murdoch, and his late father, Keith. Homespun and wholesome or just a bit creepy?

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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