Mirror expands mobile with regional sites

LONDON - Trinity Mirror is to launch 11 regional mobile sites by the end of the year that will offer advertisers a range of formats such as sponsorship and banner ads.

Mirror Mobile: 11 new regional sites
Mirror Mobile: 11 new regional sites

The sites will provide free content and will be financed through long-term sponsorship deals and banner ads. The Mirror mobile site is sponsored by Mortgage Monitor and Sporting Bet.

The launch of the new sites would follow the Birmingham Post's mobile service, launched last week, and the mobile site of national paper, the Daily Mirror, the week before.

The Birmingham Post site does not carry any ads at the moment. Initially, sponsorship of the mobile sites will be managed by the mobile and interactive team at Trinity Mirror.

The banner ads on the site are handled by Nokia Interactive. In the first week of the Mirror mobile site, some ads recorded a 4% click-through rate. Banners will be on the Birmingham post site in the next few weeks and Rick Gleave, head of Trinity Mirror Interactive and Mobile, said they would not be "intrusive to the experience".

It is thought that the next sites to be launched will be The Chronicle and The Journal in Newcastle and The Gazette in Teesside this week.

Other regional mobile services will be launched for The Daily Post and Echo in Liverpool, the Huddersfield Examiner, the Daily Post Wales, The Western Mail and Echo in South Wales, the Coventry Telegraph and the Birmingham Mail.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published