Mirror Group is poised to appoint a deputy to Roger Eastoe, deputy
managing director of Mirror Group and managing director of the Mirror,
the Sunday Mirror and the Sunday People.
In an exclusive interview with Campaign this week, Kelvin MacKenzie, who
stepped up to deputy chief executive and group managing director in
January, revealed that, following an overhaul of editorial, he is
looking to introduce new ideas into the commercial side of the
MacKenzie said: ’We are hiring someone from the fmcg area, a deputy
managing director for Roger. We will hire from outside the newspaper
business because I want to bring in fresh blood and thought processes
We want them to have new ideas.’ An announcement is expected in the next
couple of weeks.
MacKenzie has confirmed that Mirror Group is suspending publication of
its racing title, the Sporting Life, from 9 May and will relaunch it in
the autumn as a daily general sports paper. The Racing Post, which
Mirror Group acquired at the end of last year, will continue, as agreed
with the Department of Trade and Industry when the Mirror took on the
title at the end of last year. ’We are looking at the possibility of
launching an all-sports daily newspaper, perhaps in the autumn. We want
to get the Racing Post off the ground first, then we will look at the
other opportunities,’ MacKenzie said.
The Sporting Life will be launched in time for the next football season.
The decision to relaunch it as a general daily poses a threat to Sport
First, the national Sunday sports paper forced to cut its print run to
150,000, just a fortnight after hitting the newsstands.