Mirror on hunt for ad director

Mirror Group is seeking an ad sales director in preparation for Mark Pritchett’s promotion to a new role.

Mirror Group is seeking an ad sales director in preparation for

Mark Pritchett’s promotion to a new role.



His successor is expected to be asked to oversee a total reorganisation

of the newspapers’ sales structure.



Mirror ad sales is likely to be split into three business centres

selling across the group’s newspaper portfolio of The Mirror, the Sunday

Mirror and The People.



If so, there will be a client team, a newspapers agency team and a

magazine team. The department heads will report to the new ad

director.



However, neither Pritchett nor managing director Roger Eastoe wanted to

comment on the restructure or describe Pritchett’s new role in the

revamped organisation.



Staff were expecting to be told the news of the reorganisation last week

but Pritchett indicated it might be another two to three weeks before he

could reveal any details.



Outsiders say Mirror Group is keen to find ’fresh young blood’ but has

experienced difficulties in finding a replacement ad director and has

been turned down by some candidates. It is said an ambiguous delineation

of responsibilities, together with a hands-on Mirror management style,

has deterred some contenders for the job. Eastoe has worked as ad sales

director for The Mirror and was appointed managing director in 1996.



David Pearmain, group display sales controller, is likely to move onto

special projects.



The Mirror’s ad sales manager is Dene Stuart and the Sunday Mirror’s

sales manager is Jane Candish.



In January, The Mirror appointed Donna Price to head the sales efforts

of M, its fledgling weekly women’s supplement.



While M has been applauded for its content and design, advertising has

been scarce. When it launched, Mirror executives said they viewed M

primarily as a circulation builder. However, some industry observers

have questioned how long that strategy can be maintained on current

revenue levels.



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