Mirror Group is seeking an ad sales director in preparation for
Mark Pritchett’s promotion to a new role.
His successor is expected to be asked to oversee a total reorganisation
of the newspapers’ sales structure.
Mirror ad sales is likely to be split into three business centres
selling across the group’s newspaper portfolio of The Mirror, the Sunday
Mirror and The People.
If so, there will be a client team, a newspapers agency team and a
magazine team. The department heads will report to the new ad
However, neither Pritchett nor managing director Roger Eastoe wanted to
comment on the restructure or describe Pritchett’s new role in the
Staff were expecting to be told the news of the reorganisation last week
but Pritchett indicated it might be another two to three weeks before he
could reveal any details.
Outsiders say Mirror Group is keen to find ’fresh young blood’ but has
experienced difficulties in finding a replacement ad director and has
been turned down by some candidates. It is said an ambiguous delineation
of responsibilities, together with a hands-on Mirror management style,
has deterred some contenders for the job. Eastoe has worked as ad sales
director for The Mirror and was appointed managing director in 1996.
David Pearmain, group display sales controller, is likely to move onto
The Mirror’s ad sales manager is Dene Stuart and the Sunday Mirror’s
sales manager is Jane Candish.
In January, The Mirror appointed Donna Price to head the sales efforts
of M, its fledgling weekly women’s supplement.
While M has been applauded for its content and design, advertising has
been scarce. When it launched, Mirror executives said they viewed M
primarily as a circulation builder. However, some industry observers
have questioned how long that strategy can be maintained on current