Mirror noses ahead of Mail into second place in latest ABCs

The Mirror has clawed back its position as the second-biggest selling newspaper in the UK, ousting the Daily Mail by just 12,000 copies, according to November’s Audit Bureau of Circulations figures.

The Mirror has clawed back its position as the second-biggest

selling newspaper in the UK, ousting the Daily Mail by just 12,000

copies, according to November’s Audit Bureau of Circulations

figures.



At the same time, The Express registered its lowest circulation since

1932.



The Mirror recorded a circulation of 2,322,684 last month, down 0.7 per

cent year on year, but six-monthly figures show an increase of 0.6 per

cent. Sales at a lower price during November were just over 100,000, but

this is down from the six-month average of 263,600.



The Mirror Group’s managing director, Roger Eastoe, commented: ’Our

objective is to continue to grow our sales and market share, delivering

a popular quality paper that is more representative of the British

public’s views, whilst creating a relevant market for advertisers.’



The Daily Mail recorded a month-on-month fall of 3.3 per cent to

2,310,025, but six-monthly year-on-year sales showed an increase of more

than 5 per cent.



The Express weighed in at 1,097,895 in November, down 1.9 per cent month

on month, and just over 7 per cent in terms of six-monthly year-on-year

sales. Its sister title, the Daily Star, was down more than 11 per cent

year on year and more than 3 per cent month on month.



The Sunday market continues to suffer declining sales, with all titles

experiencing declining month-on-month sales, with the exception of The

Independent on Sunday, which registered a 0.6 per cent increase to

255,196, and Sunday Business, with sales of 50,697, up just over 1 per

cent month on month.



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