Mirror sales set to merge with Trinity

Trinity Mirror has restructured its regional newspapers into north and south territories, a precursor to a merger of Mirror Group’s sales team into Trinity sales house Amra.

Trinity Mirror has restructured its regional newspapers into north

and south territories, a precursor to a merger of Mirror Group’s sales

team into Trinity sales house Amra.



Amra, which was acquired by Trinity last November and represents all of

Trinity’s titles, is expected to take over the selling of Mirror Group’s

regional titles. An announcement is expected in the next month.



Trinity Mirror’s 155 regional newspapers will, combined, have a 26.5 per

cent share of the regional market and will make Amra the clear market

leader in regional sales.



The north territory will be headed by Stephen Parker who formerly headed

Trinity’s Newcastle papers including The Journal. He also becomes

managing director of the Liverpool Post and Echo.



The south will be headed by Mark Haysom who was formerly responsible for

Trinity’s Welsh newspapers including the Western Mail in Cardiff.



He also becomes managing director of the Birmingham Post and Mail.



The north territory takes in Liverpool, Newcastle, Teeside, Chester,

Huddersfield and the Scottish regionals. The south includes Birmingham,

the Coventry Evening Telegraph, Midlands weeklies and the South London

Press.



Parker and Haysom were recently appointed to the Trinity Mirror board as

executive directors and, in their operational capacities, will report to

Mike Masters, group managing director of UK Publishing and Ireland.



Masters is responsible for all of the group’s business excluding Mirror

Group’s UK national titles but including Scotland’s Daily Record and

Sunday Mail.



Masters will be assisted in the Chester group office by Leo Coligan, the

managing director of the Liverpool Post and Echo.



The appointments of Parker and Haysom have sparked a number of top-level

changes at the regional operations.



Parker’s former slot in Newcastle will be filled by Steve Brown,

currently head of the Teeside business. He is to retain a regional

responsibility for Teeside but a new managing director will be

appointed.



Gavin Steacy, currently assistant managing director at the Cardiff

papers, is promoted to managing director. Geraldine Aitken vacates the

top job in Birmingham and returns to Cardiff as Steacy’s deputy.



Media Track, p9.



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